MaryJane Butters Serves up Good, Wholesome Living
Food is one of our most basic human needs and pleasures. We should be nourished and fulfilled by what we eat — not confused and scared.
But in a time of mad cow disease, genetically modified organisms and wide-spread uncertainty about the validity of our food pyramid — are you low carb or low fat? — we’re often left wondering how to make the best and safest food choices.
That’s why MaryJane Butters’ solution to all of the confusion is so compelling. Butters, an organic farmer from Moscow, Idaho, with a passion for feeding people well, runs an organic farm with a name as appealing as her own — “Paradise Farm,” where she produces a line of instant or quick-prep organic meals.
Dubbed by some as a possible successor to Martha Stewart for her natural domestic creativity, Butters wants to reconnect rural food producers with consumers. Today, her website, magazine, and product line offer “Simple Solutions for Everyday Organic” that help people access wholesome, organic food “from farm house to your house.” Her first book, “MaryJane’s Gathering Place,” is scheduled to be published in spring 2005.
Her “elegant and easy” products include an array of exclusively organic foods including such appetizing options as sweet corn salsa, garlic pesto fry bread, and Sicilian polenta. Her website includes an online catalog where users can purchase organic food at a reasonable price and read recipes for easy-to-cook one-skillet meals. It’s a solution to eat organically even on a tight budget.
Butters’ products are just the beginning of the “everyday organic” lifestyle she espouses. In a 144-page, full-color magazine that Butters calls “one part catalog and two parts magazine,” she has created a “women’s magazine where we can share solutions and show off our talents and really just a place where we can talk.”
MaryJane Butters is a charismatic figure because she brings us back to the basics of good, wholesome food in a way that’s doable and satisfying. And that’s truly sustainable.
How to Eat Well